Dudley College Crowned Winners of the CIPS Negotiation Challenge 2014

The Peter Jones Enterprise Academy, in association with the Chartered Institute of Purchasing and Supply (CIPS), today awarded students from Dudley College the prestigious CIPS Negotiation Award.

Six teams of students from across the Peter Jones Enterprise Academy network, including Warwickshire College, East Durham College, Westminster Kingsway College, City College Coventry, Dudley College and Leicester College, battled it out at the final of the competition, which took place at Jaguar Land Rover in Birmingham.

This is the third year CIPS has teamed up with the Peter Jones Enterprise Academy to run the Negotiation Challenge. The Academy, founded by entrepreneur and Dragons' Den star Peter Jones CBE, aims to equip students with the skills and confidence needed to start up and run their own business or succeed in the world of work.
The final stage of the competition saw students take part in the 'Property Developer Challenge'. Split into two groups, the teams were given plots of land and briefed to negotiate with the other team to buy and sell additional space to maximize the value of their original plot. They then presented their findings back to the panel of judges who assessed the individual teams based on their negotiation skills during the challenge.

Dudley College team members Kyle Rowson, Nik Sithole, Prentice Kuda and Dominic Allen were awarded the prestigious CIPS trophy by Purchasing Director (Non Production) of Jaguar Land Rover, Brian Davy. They also received gift vouchers and have been invited to attend the CIPS annual conference which takes place in London in October 2014.

Kyle Rowson, 17, from Bilston, West Midlands, who is planning to set up 'Aquariums by Design', a business which will supply uniquely designed fish tanks, said: "We are really proud of our achievements in this national CIPS competition.

"During the final we adopted a strategy to be as professional as possible and this paid off for us. We've studied different styles of negotiation and agreed to take a 'hard-faced' tack to monopolise the pitch. This gave us the confidence and competitive edge to showcase our skills, leaving the other teams on the back foot. We've gained some real life experience throughout the whole competition in the art of procurement and negotiation, and the win will look great on our CVs and business plans when we set up our own businesses."

Victoria Greaves, who manages the Peter Jones Enterprise Academy at Dudley College explained: "Winning this national CIPS award reaffirms that we have a successful group of entrepreneurs in the making! The competition was intense, and the experience gained from entering the Jaguar Land Rover boardroom to pitch against five other colleges demonstrates the caliber of our students studying at Dudley College.

"The judging panel, which was made up of senior procurement personnel from CIPS and Jaguar Land Rover, regularly negotiate as part of their roles within these international organisations. Having seen our students compete and present, they clearly recognised the team as the outright winners after having seen their negotiation abilities, personalities and communication skills demonstrated throughout the heats and in the final.”

David Noble, CIPS CEO said: "Huge congratulations to Dudley College, now crowned CIPS Negotiation Challenge Winner 2014.  All their hard work has paid off as they have demonstrated real skills in Negotiation.
"Now in our third year of this challenge, we are constantly amazed at the ability of these students and this final was no disappointment. All six teams should be incredibly proud of their achievements, well done."

Alice Barnard, CEO of the Peter Jones Foundation said: "The CIPS Negotiation Challenge offers students a fantastic way of developing their soft skills. Here at the Peter Jones Enterprise Academy, we believe it is important to possess a whole range of skills such as negotiation, confidence and self-belief as they are intrinsically linked to success.

"We are delighted to have worked on this competition alongside CIPS for the third year running, and even more thrilled it was such a great success."