Dudley College students Negotiate their way to Final

The Peter Jones Enterprise Academy in association with The Chartered Institute of Purchasing and Supply (CIPS), today announced the CIPS Negotiation Challenge 2014 finalists, and Dudley College students from the West Midlands will be competing in the final for the prestigious CIPS Negotiation Award.

For the past month, Peter Jones Enterprise Academy students from across the UK have been brushing up on their negotiation skills and competing in the four-part challenge which aims to equip students with the negotiation skills and knowledge they need to succeed in the world of work.

Over 20 Peter Jones Enterprise Academy teams from colleges across the country have been competing and Dudley College is just one of six colleges chosen to go through to the final stage of the competition. They will now take part in a day long, inter-team challenge activity at Jaguar Land-Rover, Birmingham on the 6th March.

As part of the challenge, students will take part in simulated business games where they will negotiate with each other to ensure the most profitable and successful outcomes are achieved for their businesses. The teams will judge each other, along with the core judges to pick the winning Academy team from the day's event.

The winning team will receive a trophy, as well as gift vouchers and will be invited to attend the CIPS annual conference, held in London in October 2014.

David Noble, CIPS CEO said "I'm delighted that so many students took part in this year's Negotiation Challenge. I know that the CIPS judges and mentors have been very impressed with the high standard of knowledge, engagement and enthusiasm from all the students, so well done. Congratulations to the final six teams, I look forward to meeting you at Jaguar Land Rover in March where the competition really heats up."

The Dudley College students, who are all studying the nationally recognised Enterprise and Entrepreneurship course, are the first cohort to enrol with the college’s Peter Jones Enterprise Academy. The course was introduced into the curriculum to support young people wanting to start their own businesses and offers skills development through mentoring, visits, master classes, business challenges and advice on business start-up, whilst having the opportunity to run your own micro-business. 

Victoria Greaves, who manages the Peter Jones Enterprise Academy at Dudley College explained "Our young entrepreneurs need exposure to a wide range of experiences to prepare them for the world of business, so we are delighted that they have reached the finals of the CIPS challenge that requires them to excel in negotiation. Everything we do whilst the budding business stars are studying at Dudley College focuses on developing their skills and expertise. I’m convinced that reaching the CIPS challenge final will not only give all our students a confidence boost, but will also stand them in good stead when they are negotiating and pitching in the future."

The first three stages of the competition saw teams take part in a negotiation skills tutorial, a team challenge, with the winning team sending video presentation of their challenge to CIPS. Eager to show off their Black Country negotiation skills, the students didn’t want to just film a classroom based video, so they teamed up with college media media students and visited Westfield Sports Car manufactures in Kingswinford to produce an eye catching video.

Shortlisted colleges are: 

  • Warwickshire College
  • East Durham College
  • Westminster Kingsway College
  • City College Coventry
  • Dudley College
  • Leicester College

Founded by entrepreneur and star of BBC Dragons' Den, Peter Jones CBE, The Peter Jones Enterprise Academy believes that everyone has the potential to achieve their dreams. Through its course at Dudley College in enterprise and entrepreneurship, it aims to give young people the skills and confidence to turn their ambitions into reality. Within the Black Country, The Peter Jones Enterprise Academy is exclusive to Dudley College and represents the region.