Peter Jones Enterprise Academy Launches at Dudley College

Peter Jones

Dudley College is celebrating becoming one of only 38 UK colleges to join the prestigious Peter Jones Enterprise Academy, and being the only college within the Black Country to offer the bespoke Enterprise and Entrepreneurship course to ambitious young people looking to set up their own business.

The Enterprise Academy is the brainchild of Dragons' Den star, Peter Jones, CBE, who launched the UK's first accredited course dedicated to teaching enterprise and entrepreneurship to students. The course focuses on supporting young people to set up and run their own business whilst gaining a qualification.

Peter's vision came about having wished there was something around like this when he was younger as he'd learnt the hard way. He wanted something there for young people who wished to make a go of things as he believes that entrepreneurs are not born, they are made.

With the vision of bringing the boardroom into the classroom, the course incorporates work placements, master classes, workshops, business surgeries and networking events led by entrepreneurs and business leaders, as well as exclusive opportunities to work on regional and national business challenges.

Students learn not only about setting up a business, but all the soft skills that go with it, such as how to behave in the working environment. They are also expected to be in full business dress and attend college from 9am - 5pm, just as they would in the workplace.

With so many young people struggling to find work, Dudley College aims to support and foster the next generation of entrepreneurs by equipping them with the right skills and mind-set to succeed so contributing to the economic recovery of the UK.

Founder of the Academy, Peter Jones, said: "In the current economic climate it is essential that the UK workforce is equipped with the right skills to drive forward economic growth. There are still great opportunities to start and grow a business, but if the economy is to continue to grow, we need to instil an 'I can' attitude into the next generation at an early age."

Dudley's Business Enterprise Manager, Victoria Greave, said: "We are extremely pleased to have secured the prestigious status of being the only Peter Jones Enterprise Academy in the region.

"To become an academy our enterprise team went head to head with other colleges to prove how good we are and, in true Dragons' Den style, pitch for our place.

"The Academy brings a unique learning experience where students gain their qualification through both hands-on experience and classroom activities; it's a fantastic opportunity for young people within the region to achieve their ambitions. Not only do they get a qualification designed by one of the UK's leading entrepreneurs, they also get innovative and creative learning delivered by some of Dudley's top class business and management experts."

Dudley College one-year BTEC in Enterprise and Entrepreneurship level 3 qualification, which is the equivalent of two A-levels, is currently accepting applications for starts in September. For further information call 01384 363 363 or visit