Business students from Dudley College are encouraging fellow students to 'make the swap' and consider changing to Fairtrade products.
The students are who are part of an enterprise group operate a stall each Monday and Thursday and offer a range of goods including food and gifts. The students are responsible for selecting the product lines, marketing, and setting up and taking down the stall.
The students have chosen to run the stall as part of their BTEC Level 1 Retail course. It is part of the Enterprise unit and they initially spent time researching how 'Traidcraft' impacts others in third world countries. They then produced posters highlighting the pros and cons of running the stall and when the students felt it is a worthwhile cause, they decided to start their own stall.
Tutor Kam Virdee Curriculum Manager for Business said, "The students have been very enthusiastic about the chance to promote Fairtrade products and what it means to the people and the farmers who produce the ingredients."
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.